Les Grains Semtech becomes SEMTECH Semences et Grains

Published on 2024-11-07 by francis

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Les Grains Semtech becomes SEMTECH Semences et Grains

A modernization for growth

As part of its forward-looking strategic vision, the company formerly known as Les Grains Semtech has undergone a complete rebranding. Now called SEMTECH, Semences et Grains, this transformation aims to better reflect the company’s diversification, particularly its expertise in the seed sector.

According to the company’s shareholders and Sébastien Gagnon, CEO of SEMTECH Semences et Grains, the name change was a natural evolution. “Although IP grain packaging remains an important part of our business, it was essential to recognize that soybean and cereal seed packaging are the company’s primary activities. This new name better aligns with our reality and ambitions,” he explains.

A reimagined logo for a modern image

In addition to the name change, the visual identity has been completely revamped, including a modernized logo. It now reflects the company’s values of dynamism and innovation. With a more contemporary design, it is tailored to meet digital standards and enhances the brand’s visibility across all platforms.

A reinvented website

Another key aspect of this transformation is the website redesign. The new site incorporates the brand’s updated colors and delivers an optimized user experience. The addition of a careers page demonstrates SEMTECH, Semences et Grains’ commitment to positioning itself as an employer of choice. In the context of its growth, attracting new talent has become a crucial priority, and the website plays a central role in this initiative. It allows the company to connect with a wider audience through various digital platforms and networks.

As part of this transformation, the work uniforms of employees have also been updated to align with the company’s new visual identity. This update not only reflects the brand’s modernity but also strengthens the sense of belonging among team members.

With this comprehensive rebranding, SEMTECH Semences et Grains reaffirms its commitment to a forward-looking approach while solidifying its position as a leader in seed and grain production. Through this initiative, the St-Pie-based company prepares to address the challenges of its sector while showcasing its expertise, its dedication to innovation, and its commitment to its customers, employees, and producers.